
Rolex charity auction Daytona watches raises $49.4M
Four unique Rolex Daytona watches sold at Phillips in London for a combined $49.4 million, with proceeds split between the Federer Foundation and Re:wild
Every Accessories story tagged Rolex.

Four unique Rolex Daytona watches sold at Phillips in London for a combined $49.4 million, with proceeds split between the Federer Foundation and Re:wild

Rolex has launched the Perpetual Padellone, a 39 mm dress watch reviving the historic 'Padellone' nickname. It features an instantaneous annual calendar, a moonphase, and is available in Everose gold or platinum.

Rolex's market share has dropped to 30.5% but the brand remains the leader in the pre-owned watch market, with younger collectors driving a shift towards dressier models like the Datejust.

Olaolu Slawn's upcoming project, Rolex Multiverse, features 12 one-of-one custom Rolex watches from a diverse group of collaborators.

Rolex has gifted a custom one-of-one Oyster Perpetual Chronograph Daytona to Drake, commemorating his 15th Billboard No. 1 record.

British-Nigerian artist Olaolu Slawn unveils 'The Slawn x Rolex Multiverse,' a 12-piece collection of one-of-one custom Rolex watches co-designed with global cultural icons from sports, music, art, and fashion. The project features collaborations with figures like Ronaldinho, Gunna, and Lil Yachty, with two mystery partners yet to be revealed. Each watch will be released individually in August, following the project's website launch on August 18, 2026.