JOOPITER Unveils First Dedicated Watch Auction Featuring Iconic Timepieces
The newly formed Watches Department at JOOPITER has launched its inaugural auction, Keeping Measure: Watches & Timepieces, showcasing a range of historic and contemporary pieces from major brands and independent makers. Bidding runs until August 11, 2026.
JOOPITER, the luxury resale platform co-founded by Pharrell Williams, has entered the watch market with its first dedicated auction. Titled *Keeping Measure: Watches & Timepieces*, the sale brings together more than fifty years of horological design, targeting both seasoned collectors and newcomers looking to start a collection. ## A Curated Line-up Across the Horology Spectrum The auction catalog spans a broad spectrum of makers, from established maisons such as Patek Philippe, Audemars Piguet, OMEGA, Piaget, Cartier and Ulysse Nardin to innovative independents like Ressence, HYT, Speake-Marin and Ōtsuka Lotēc. By mixing landmark models with avant-garde creations, JOOPITER aims to illustrate the diversity of contemporary collecting. The selection includes rare and historically significant pieces, offering a snapshot of the evolution of watchmaking over the past half-century. ## Highlighted Pieces Capture Collector Interest Among the most talked-about items is an OMEGA Alan Bean Speedmaster, produced in 1969 and linked to the astronaut who walked on the Moon. The auction also features a tropical-dial OMEGA 2915-3 and the first appearance of the complex Speedmaster Chrono Chime, both coveted by enthusiasts of the brand’s space-heritage lineage. A Ulysse Nardin 18-karat woven-bracelet watch, crafted by the French atelier Gay Frères, showcases artisanal craftsmanship, while the HYT Moon Runner Red Magma-a 2022 model that employs the brand’s liquid-time technology-adds a modern, experimental flair to the roster. ## Accessibility and Timing of the Sale The digital auction is open globally and will accept bids through August 11, 2026. JOOPITER has positioned the event as an entry point for those new to high-end watch collecting, while still offering depth for veteran collectors seeking rare or historically important pieces. Interested parties can explore the full lineup on JOOPITER’s dedicated auction webpage, which provides detailed images and specifications for each lot. ## Looking Ahead for JOOPITER’s Watch Initiative Launching a dedicated Watches Department signals JOOPITER’s broader ambition to become a key player in the secondary luxury market, extending its reach beyond fashion accessories into the niche of fine timepieces. By curating a sale that balances iconic heritage models with cutting-edge independent work, the platform hopes to set a precedent for future watch auctions and reinforce its reputation for offering curated, high-quality collectibles. The auction’s blend of storied brands and pioneering designs offers a compelling snapshot of the current state of watch collecting, and its open-ended bidding window provides ample opportunity for collectors worldwide to acquire pieces that might otherwise remain out of reach.
