Studio Underd0g and Ahmed Seddiqi Unveil Kingfish
Studio Underd0g partners with Dubai retailer Ahmed Seddiqi to launch the 'Chan3ad' limited edition chronograph, inspired by the UAE's prized kingfish.
Studio Underd0g has collaborated with Dubai-based retailer Ahmed Seddiqi to launch a new limited edition chronograph. The 'Chan3ad' model, Arabic for 'Kingfish,' is a 100-piece watch retailing for 9600 AED, approximately $2,600.
This release follows Studio Underd0g's debut at Dubai Watch Week last year. It builds on the brand's existing Series03 chronograph platform, which uses a manually wound Sellita movement.
Dial Design and Inspiration
The dial draws direct inspiration from the UAE's prized gamefish, the kingfish. A textured blue-grey top layer represents the fish's distinctive scales. Underneath lies a sunburst brushed pink layer, meant to evoke the meat of the fish.
Accents continue the culinary theme. The tip of the chronograph hand and the hand on the 30-minute counter are yellow. According to the source report, this color mimics the lemon one would squeeze over the fish after cooking. All hour numerals are presented in Eastern Arabic script.
Case, Movement, and Specifications
The watch is cased in 316L stainless steel. Key dimensions are provided in the source.
| Dimension | Measurement |
|---|---|
| Diameter | 38.5mm |
| Thickness | 13.6mm |
| Lug Width | 20mm |
| Lug-to-Lug | 44.5mm |
Powering the watch is a manually wound Sellita SW510 M movement. Studio Underd0g labels this a 'Custom Special' version. It operates at a frequency of 4Hz and is regulated to an accuracy of +/- 5 seconds per day. The movement offers a 63-hour power reserve and includes a hacking system. Water resistance is rated at 50 meters.
Straps, Availability, and Pricing
The watch comes with two interchangeable straps fitted with quick-release spring bars. One is a tapered stainless steel Milanese mesh bracelet. The other is a genuine salmon skin strap, tapered from 20mm to 16mm, crafted by The Strap Tailor.
The Studio Underd0g x Ahmed Seddiqi 'Chan3ad' is a strict limited edition of 100 pieces. It will be available exclusively through Ahmed Seddiqi from September 17, 2026. The retail price is set at 9600 AED, which the source notes is roughly equivalent to $2,600.
The source characterizes Dubai as a multicultural hub. It suggests the local kingfish provided a logical source of inspiration for a watch aimed at this specific market. The report concludes that for fans of Dubai seeking a whimsical take on watchmaking, Studio Underd0g has delivered.
